Inside the Indian Consumer's Mind - How Purchase Behaviour Will Shape up in a Post-COVID World
In this report, we discuss the potential impact of the crisis on consumer perceptions, of their needs and how it will change their purchase patterns. We will also discuss the expectations consumers will have from brands once the markets reopen in India. In this study, we’ve attempted to capture the expected change in consumer purchase patterns through 12 broad need categories: Health, Transportation, Financial Investments, Security, Entertainment, Fashion - Clothing & Accessories, Lifestyle (E.g. vacationing, fine dining, smartphones), Communication, Housing (E.g. buying house, renting house, changing interiors), Education, Grocery & Household Essentials and Convenience - Household Appliances. We surveyed 500+ consumers across India, spanning demographics and socio-economic categories.