Our client is one of the top 5 private-sector banks in India, offering a comprehensive suite of financial products across both urban and rural markets.

Problem
The bank aspired to move from a ‘transactional bank’ to an ‘intelligent’ multi-channel bank. Their customer data was extremely fragmented across various systems and databases; there wasn’t a single source of truth in their customer information. It was tedious to generate actionable insights and provide a superior banking experience to their user base.