Retail operates on comparing like-for-like. Building a 4-5-4 calendar, allows retailers to compare the same week to the same week, and the same day of the week to the same day of the week, eliminating the issue of footfalls simply because one day is busier than another. Also, it allows for simpliﬁed statistical analysis and easy comparisons from year to year. Learn more about the importance of building a retail calendar.
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