The State of Customer Experience 2017

A Research Study

One of the first ever and most detailed research studies on the state of customer experience in India. The Hansa Cequity customer strategy team conducted face to face interviews to measure the levels of customer satisfaction across 8 Indian cities and 9 business verticals. We spoke to over 2000 people to understand how much importance today’s customers place in receiving better experience and the implications it can have for brands.

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