ARPU Maximisation. B2C Direct to Home.
Case Study
As a pioneering direct-to-home digital satellite television provider, the client has always strived to remain a leader in their field. To spur further business growth, they wanted to facilitate a higher Average Revenue Per User, which is where Hansa Cequity came in. We deployed an end-to-end proprietary customer engagement model that helped the client achieve their business goals. These were:
- Increased levels of engagement,
- Higher incremental revenues