OUR SERVICES FOR RETAIL
The nature of the retail industry has made it an extremely data-rich business. Many of the innovations across CRM programs, analytics-led marketing, customer lifetime value approaches and one-to-one marketing campaigns have emerged from within the foundations of the retail sector. Traditional retail businesses have started to feel the pressure from disruptive e-commerce newcomers who have further brought in more data-driven intelligence to leverage their business.
Our retail practice has been providing traditional brick and mortar retailers and new e-commerce start-ups with strategy and services around data and analytics driven marketing, optimized campaigns supported by world-class MarTech platforms. Our work of fusing customer data, loyalty data across social media platforms to drive outcomes is generating rich rewards for our clients both in improving customer knowledge and in positively influencing shopping behaviour.
DISCOVER OUR thinking in retail and service spaces
The Value Dilemma: Choosing The RightMartech Stack
Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has been observed that marketing activities have been delegated
Consumernomics
One of the major sources of uncertainty about consumer reactions is the way price inflation, both expected and realised, influences consumer decisions about spending. This
ARPU Maximisation. B2C Direct to Home.
How by using predictive analytics, Hansa Cequity helped a pioneering Direct-to-Home broadcasting service increase ARPU by doing targeted 1to1 campaigns.
