OUR SERVICES FOR BFSI INDUSTRY
Hansa Cequity’s Banking & Financial Services practice is enabling leading banks, mutual funds, insurance companies, non-banking financial institutions and housing finance companies engage with their customers and prospects by using data, analytics, MarTech and digital marketing.
Our BFSI practice provides end-to-end consulting services, including customer journey mapping, customer experience research, data management, analytics, campaign management, digital marketing, creative services, dash-boarding and more. We work with industry-leading MarTech providers to set up and service using underlying technology to improve customer value and experience.
case studies
The Value Dilemma: Choosing The RightMartech Stack
Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has been observed that marketing activities have been delegated
Consumernomics
One of the major sources of uncertainty about consumer reactions is the way price inflation, both expected and realised, influences consumer decisions about spending. This
ARPU Maximisation. B2C Direct to Home.
How by using predictive analytics, Hansa Cequity helped a pioneering Direct-to-Home broadcasting service increase ARPU by doing targeted 1to1 campaigns.
