Cequity cmp
Connected Marketing Platform
Cequity CMP is built for the ‘Intent’ Economy. It orchestrates and unifies the online and offline data that will optimize your media budget, increase campaign effectiveness, enrich customer information and deliver seamless customer engagement.
Data is the new currency. The use of large data sets to break down media silos and understand customers and predict the next best action is more widespread than ever before. We are entering an era of data-driven marketing focused on personalized and relevant engagements and one-to-one brand experiences. The world of digital marketing is moving from media planning to audience planning. Data helps companies to navigate this transformation.
Imagine being able to collect and organize your customer data across offline and online channels and target customers at the right time through the right channel with the right message that displays the right intent.
MAJOR CHALLENGES FACED BY TODAY'S CXO
Getting an Omnichannel View of Customers
Tie-In All Your Customer Data Across Online And Offline Channels
Enabling Relevant Engagement
Tie-In Digital Behaviour With Offline Data To Enrich Customer Profiles
Building a Differentiated CX
Leverage Data, Analytics And Content To Build Tailored Engagement & Experiences
MASSIVE AMOUNT OF INTENT DATA IS AVAILABLE TO MARKETERS OF TODAY. WHAT KIND OF EXPERIENCES CAN INTENT-DRIVEN MARKETING DELIVER?
Unify and Protect your Customer Data
Centralize, activate, and protect all your customer data. Create a rich, unified view of your customers.
Build Richer Customer Identities Online and Offline
Build deeper insights into your existing customers and prospects by identifying customer intent, based on their browsing behaviours and digital interactions.
Target Customers and Prospects Better Offline
Increase the engagement index with your customers with precise targeting and personalization; only invest in segments who have the intent to consider and purchase.
Find Lookalikes with the Intent to Engage
Extend your reach in the digital world through lookalike profiling and find consumers who look like your existing customer segments.
Acquire new Customers Through Micro Segmentation and Targeting
Cequity CMP is an ideal tool for audience segmentation and profile analysis. You use your own existing data to know more about your existing customers & acquire new customers.
