OUR SERVICES FOR FMCG BUSINESSES
One of the key challenge for an FMCG business has been the lack of first-party customer information. With the advent of digital, significant media investments are moving into digital media and digital engagement. We help FMCG companies find ways to aggregate customer data and build an intent-driven influencer engagement program.
Using sophisticated customer management platforms, we build a connected marketing strategy to identify, nurture and engage customers. With an advanced demand planning analytics platform, we help FMCG businesses plan and optimize their inventory better too.
DISCOVER OUR thinking in FMCG
The Value Dilemma: Choosing The RightMartech Stack
Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has been observed that marketing activities have been delegated
Consumernomics
One of the major sources of uncertainty about consumer reactions is the way price inflation, both expected and realised, influences consumer decisions about spending. This
ARPU Maximisation. B2C Direct to Home.
How by using predictive analytics, Hansa Cequity helped a pioneering Direct-to-Home broadcasting service increase ARPU by doing targeted 1to1 campaigns.
