OUR SERVICES FOR THE CONSUMER DURABLES INDUSTRY
Leading consumer durables companies work closely with Hansa Cequity’s Marketing Solutions teams to help build customer management processes, gather and analyze data at the retail store front. We have gained reputation for our analytics and campaign operation models that help improve cross-sell and up-sell, thereby, increasing cross-category product holding for brands. Starting with proof of concept projects and scaling up into multi-million value engagement, our clients vouch for us to deliver
result-driven and data-driven outcomes.
DISCOVER OUR thinking in Consumer Durables
The Value Dilemma: Choosing The RightMartech Stack
Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has been observed that marketing activities have been delegated
Consumernomics
One of the major sources of uncertainty about consumer reactions is the way price inflation, both expected and realised, influences consumer decisions about spending. This
ARPU Maximisation. B2C Direct to Home.
How by using predictive analytics, Hansa Cequity helped a pioneering Direct-to-Home broadcasting service increase ARPU by doing targeted 1to1 campaigns.
