OUR SERVICES FOR BUSINESS TO BUSINESS
B2B players have traditionally relied on their offline sales channels to prospect, convert leads through the sales funnels and deliver customer service. This is changing as more and more customers use digital channels to research and compare products and decide which brand to purchase.
Hansa Cequity has been helping companies in the B2B space to leverage digital channels and platforms to get visible to buyers, in the context of their needs.
From building personas and pen-portraits of customer sets, to setting up digital engagement platforms, to using social media effectively, to connecting the various marketing channels and improving customer understanding and campaign effectiveness – for B2B businesses, Hansa Cequity is seen as an end-to-end customer marketing partner.
DISCOVER OUR thinking in BUSINESS TO BUSINESS
The Value Dilemma: Choosing The RightMartech Stack
Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has been observed that marketing activities have been delegated
Consumernomics
One of the major sources of uncertainty about consumer reactions is the way price inflation, both expected and realised, influences consumer decisions about spending. This
ARPU Maximisation. B2C Direct to Home.
How by using predictive analytics, Hansa Cequity helped a pioneering Direct-to-Home broadcasting service increase ARPU by doing targeted 1to1 campaigns.
