Helping brands create engaging customer experiences
With the market landscape constantly changing, businesses today are becoming more consumer-focused, more data-driven, and more tool agnostic. Our goal, at Hansa Cequity, is to act as a catalyst for our clients by providing them with advisory solutions that enable them to build exceptional consumer experiences.
In order to solve complex problems, our Customer Strategy Advisors at Hansa Cequity work collaboratively with our clients to break them down into smaller sections, identify the underlying cause, and then find a solution. We aspire our clients to make bigger, better and bolder choices.
We empower them to move from brand to belief, and from campaigns to conversions. By customizing data-driven strategies combined with our years of industry expertise, we help our clients reinvent themselves and win hearts, at scale.
case studies
The Value Dilemma: Choosing The RightMartech Stack
Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has been observed that marketing activities have been delegated
Consumernomics
One of the major sources of uncertainty about consumer reactions is the way price inflation, both expected and realised, influences consumer decisions about spending. This
ARPU Maximisation. B2C Direct to Home.
How by using predictive analytics, Hansa Cequity helped a pioneering Direct-to-Home broadcasting service increase ARPU by doing targeted 1to1 campaigns.