A leading FMCG company based in India leveraged the power of a Cequity analytics solution to develop, track and execute the optimal demand plan to increase margins and volumes.

Imperfect demand planning and poor execution was resulting in significant erosion of margins and market share for this leading FMCG brand in their India operations. A Cequity solution helped them develop an optimal demand plan, which could be tracked and executed to demonstrate significant improvements in the RUM measures.