The client is one of the largest Indian multinational automobile manufacturing corporations by production. Part of a big conglomerate, the group operates in various industries from aerospace to agribusiness, finance, insurance, information technology, hospitality, logistics, real-estate, retail, and more.

In the automobile business (5 million consumers) the challenges were multifold; there was disparate data source integration which lead to poor customer acquisition, growth, and retention.

The client embarked on a Customer Relationship Management (CRM) initiative to retain, grow, and acquire consumers by providing differentiated user experience across the purchase lifecycle. The focus was on areas such as repurchase, referral, and repeat purchase service.