Discover
Cequity CONNECT
With rising number of customer touchpoints there is a need to move away from the traditional contact centre model to customer relationship centres supported with all the data and the interaction details of a customer’s engagement with a company.
Cequity Connect is one-of-its kind customer contact centre which is supported by specialists across data, analytics, martech and digital, so that the focus is on the lifetime of customer relationship with a firm and not just on one-off the issue or complaint.
With Cequity Connect, a customer interaction does not end when an inbound or outbound call is completed. It really is the start of a personalised omni-channel engagement journey to manage customer experience, measure ROI and effectiveness of customer-centric initiatives of the firm. Our services go from traditional interaction points to new-age social media-led engagements supported with customer knowledge accessed via CRM and other systems of customer records.
Similar to traditional contact centres, Cequity Connect is also outfitted to deliver 24×7, with multi-lingual support and end-to-end customer experience management. Services offered by Cequity Connect focuses on managing a customer through the lifecycle of a customer’s engagement with a firm.
With Cequity Connect, our endeavour is to build long-lasting intelligence with a customer through every touch point and every interaction experience. Customer engagement at Cequity Connect is supported with data & analytics from across the customer’s interaction with the firm – right from enquiry, purchase, digital channels to customer service. Marketing solution experts build interaction frameworks through analytics driven insights and by understanding customer behaviour.
Our Thinking. Our insights.
Improving CX
in Auto Retail
With short lived customer relationships, what can OEMs do to keep new car buyers engaged and connected to the dealership where the purchase was made?
Big Data Analytics.
Hospitality.
We helped 200,000 members of a vacation ownership company enjoy their quota of holidays. And thereby improve word of mouth to enable new member acquisition.
The State of Customer
Experience. India.
The Hansa Cequity customer strategy team worked with researchers to speak to over 2000 Indians and study the state of CX across eight Industry verticals.
CX in the Automotive Journey.
This research paper studied customers across four key experience metrics: achieves purpose, ease of interaction, interaction satisfaction and information availability.
Shifting Sands.
In the Digital World.
This research paper looks at how the digital media ecosystem is changing with customers shifting their search behaviours from search engines to ecommerce sites.
The New 4Ps of
Data Driven Marketing.
From the traditional 4Ps to the new. Positioning, Platform, Performance metrics and Program. Is your organisation ready to embrace the new world of marketing?
