our services for
the automotive sector
Hansa Cequity supports the auto industry with a range of customer marketing services. Starting with customer strategy and journey mapping, consulting and managed services to support data management, analytics, dash-boarding, digital marketing, CRM and loyalty program – consulting and management, customer relationship centres, technology services and more.
Our services are leveraged by leading auto companies as we help them transform from traditional ways of running their business to one where they put their customers at the centre.
Our work in the automotive sector has won us numerous laurels at leading marketing, technology and loyalty awards and industry forums.
DISCOVER OUR THINKING IN
AUTOMOTIVE SPACE
CX in the Automotive Journey
This research paper studied customers across four key experience metrics: achieves purpose, ease of interaction, interaction satisfaction and information availability.
The Rise of
Auto Intelligence
Discover how the rise of telematics and IoT in the auto industry has raised the stakes for leaders in the automotive industry. How will the disruptors find their way? Find out.
Building a Customer
Preference Centre
From a spray and pray model marketing, to setting up Customer Marketing Preference Centres for personalised one-to-one marketing as the way ahead.
Getting the Analytics
Journey Right
Showcasing difference between the classic ‘Information Technology’ (IT) and Business Technology’ (BT). While IT takes a technology-centric approach, BT gets customer centric.
Improving CX
in Auto Retail
With fleeting customer relationships, what can OEMs do to keep the new car buyer engaged and connected to the dealership where the purchase was made.
Cequity's Consumer
Consumption Insights
Discover key takeaways on consumption patterns across Indian households. With insights from a confidence survey and its impact on economic growth.
