Data Science and Behavioural Science are two sides of the same coin, that offer perspectives which are as interesting, as they are varied. While transactional data throws light upon customer data points that are the determinants of the who, what, where, how and when about a customer; behavioural data explains why. Why do customers behave the way they do? Using qualitative parameters for assessment such as Attitudes, Interests, Values, Personality, Lifestyle and Buying Motives, imagine what the marriage of Data Science and Behavioural Science can yield!
Introducing SenCequity –
Users get personalized and customized real-time recommendations on multiple parameters including products, services and content, which they are most likely to watch or buy. When the end-user gets their recommended results based on their preferences, there is higher engagement!
