Insights are magical.

They make cold, hard data come alive when statistical techniques throw light on behaviours and emotions of people.
Yet, ask any CXO, who has led an analytics initiative in his/her organisation and he/she will tell you how frustrating and difficult it  is to drive analytics-led, organisation-wide change that results in business outcomes.

Over a decade of working with leading companies across sectors, Hansa Cequity has been involved in creating an analytics-led culture across organisations. Starting out with simple descriptive analytics projects and moving on to prescriptive and predictive programs, today our services are sought after by clients who are setting up Analytics Centres of Excellence (CoE).
The breadth of use cases available at Hansa Cequity ensures that our analysts bring in a broad spectrum of techniques and cross-category experience to look at business problems.

We blend third party data, behavioral data with demographics, and transactional data to examine the “WHAT” and “HOW” to arrive at the “WHY” of customer behaviour resulting in completely transformed marketing campaigns and personalized recommendations. Additionally, we leverage publicly available government data as a catalyst – judiciously using location/pin code wise population, gender ratio, literacy rate, internet/telecom penetration, industrial development to ensure better decision making and business expansion.

We encourage our team members to experiment with multiple analytical techniques to find the best approach to derive insights from data. With proprietary analytics platforms and solutions, we have been able to help clients improve their revenue or save costs across their customer and business value chain.

With our ActionableAnalytics™ framework, our analytics solutions have made a difference.