Building connected experiences for brands, digitally

We assist brands in delivering intelligent and intuitive customer experiences
through technology and digital transformation.

Hansa Cequity is a data-driven digital marketing consultancy with 10+ years of result-oriented marketing and analytics expertise; to forecast and scale the growth of your business by intelligently bringing together creativity and data-insights.

We are a team of forward thinkers, innovators and artistic geniuses, dedicated to helping our clients tackle their marketing goals. Our mission as a digital marketing consultancy is to create connected experiences, effectively activate insights, and commit to achieving results, across multi-channel environments.

We follow the ethics of delivering honest, automated and effective work – which means our marketing expertise will ensure your product or service is recognized, optimized & in front of the right people, at the right time!

Hansa Cequity’s digital marketing solutions solve problems, communicate deals, or satisfy a need. By effectively identifying the audience, we offer specific strategies & realistic ways to drive targeted traffic, while easily & effectively segmenting the audience to achieve conversions. Our digital enthusiasts and consultants provide digital marketing solutions such as search engine optimization, social media marketing, UI & UX web design services, digital analytics, web analytics, performance marketing services and much more.

OUR KEY OFFERINGS

DIGITAL STRATEGY

Our focus remains on technology and its optimization, to improve business performance by creating new products or reimagining current processes.

DIGITAL STRATEGY

Digital Strategy & Enablement
Digital Maturity Audits & Assessment
Customer Journey Mapping

DESIGN DEVELOPMENT

Our team of graphic designers, website developers, and full-stack developers come together to create designs that offer users an engaging experience.

DESIGN DEVELOPMENT

UI/UX for Websites, Microsites & Landing pages Web & Mobile, Applications, Design & Development Data Visualization Tools Design & Development Emailer Design & Development

CONTENT MARKETING

Intuitive storytelling is an art, and Our team enables brands to create, publish and market compelling content that is genuine and relevant, across channels.

CONTENT MARKETING

Keyword-rich content creation Blog, Articles & Listicles Infographics Video Native advertising

DIGITAL ANALYSIS

Our expertise provides clients with the right insights and strategies to achieve the desired results for their business.

DIGITAL ANALYSIS

Audience Analysis & Segmentation User Behaviour Analysis Traffic Acquisition Analysis Omnichannel Attribution

ONLINE MARKETING SERVICES

By utilizing creative media expertise and marketing tools, we create robust strategies, to deliver expected ROI.

ONLINE MARKETING SERVICES

Performance Marketing Search Engine Optimization Website Audits Search Engine Marketing Online Reputation Management Social Listening Sentiment Analysis Brand Conversations

Watch our videos to see how we help our clients Create unique customer experiences

BIBA Burn And Share

On the occasion of Dussehra, BIBA and Hansa Cequity nudged the audience to start a conversation around equality in fashion, by leveraging a festive theme.
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BIBA Rise

In a world forced to stay indoors because of a pandemic, BIBA found a way to engage with customers and give them a whole personalised shopping experience, without having to step outside.
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case studies

Consumernomics

One of the major sources of uncertainty about consumer reactions is the way price inflation, both expected and realised, influences consumer decisions about spending. This

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revolutionalizing digital marketing solutions for better customer experiences

Mature marketers driving Digital Marketing Solutions are tearing down the silos between teams working in paid media, and those driving engagement of prospects and regular customers.

At Hansa Cequity, we work closely with marketing teams that see value multipliers in narrowing the gap between these two areas. With technology enabling this union, the outcomes of the Adtech and MarTech merger will create new kinds of a data-driven Digital Marketing Solutions.

We build connected experiences by mapping customer journeys, identifying the most relevant points of intervention, and mapping customers interaction points across channels.

With effective integration of our Adtech & MarTech capabilities, we can personalize communication, and deliver messages to customers rather than simply just talk to them – thereby building trust and a providing a scope for purchase and consideration.

We combine consumer behavior, technology, and our creative digital marketing capabilities to create rich, unified experiences, and a seamless journey for your customer – bridging the gap between the right data, right time and right communication. 

Read more about our Data & Analytics.

Our experts analyse and understand the digital ecosystem with digital analysis for your business, and create contextual content that is differentiated, personalized, and engaging.

KEY OFFERINGS

DIGITAL ENGAGEMENT SERVICES

Search Engine Optimization
Competitive Analysis
Website Audits
On Page & off page optimization
Keyword-rich content creation
Online Reputation Management
Social Listening
Escalation Matrix Management
Sentiment Analysis
News Monitoring
Brand Conversations
Social Media Marketing
Performance Marketing

DIGITAL STRATEGY & CONSULTING

Digital Strategy & Enablement
Digital Maturity Audits & Assessment
Customer Journey Mapping

DIGITAL OFFERINGS

UX / UI for Websites, Microsites & Landing pages
Web & Mobile, Applications, Design & Development
Data Visualization Tools Design & Development
Emailer Design & Development

CONTENT MARKETING

Blog, Articles & Listicles
Infographics
Video
Native advertising

DIGITAL ANALYTICS

Audience Analysis & Segmentation
Data Management & Maintenance Strategy
Reporting & Insight Generation
Omnichannel Attribution

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ADtech leads our MARtech thinking

Digital-Marketing.-Shifting-Sands

Shifting Sands.
In the Digital World.

This research paper looks at how the digital media ecosystem is changing with customers shifting their search behaviours from search engines to ecommerce sites.

Download The Research Study
Consumerization-in-the-Age-of-Digital

Consumerization in
The Age of Digital

A thought piece on how brands can engage with customers in the age of social media. How new practices and processes can be set up to study people and their behaviour.

Download the Whitepaper

Location Intelligence.
"Where" is the wow Factor.

How firms can use location as the key to unlock the impact of their marketing, and drive business value. By visualising, analysing and forecasting trends.

Download the Whitepaper
Festive-Shoppers

Understanding Festive
Shopper Behaviours

This paper discusses the use of analytics to predict the best prospects for a highly targeted festival marketing campaign and how we went about measuring its success.

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Capturing the Intent of
the Grocery Shopper

How advanced analytics can help a complex grocery operation move from store level assortment planning to acting on intent basis a catchment and a store location.

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How Digital can Transform
Healthcare Relationships

Connected patients are using the internet to become more aware about their disease conditions. Can the industry study people’s quest for knowledge using digital channels?

Download the Whitepaper
Discover More White Papers and thought pieces from the Hansa Cequity Library​