Crafting optimal MarTech stacks for businesses to build powerful ecosystem

Gone are the days when TVCs, above-the-line/below-the-line promotions and events were considered the only marketing approaches. With the advent of digital marketing, businesses can now test, track, and measure their campaigns using several MarTech stacks. And at Hansa Cequity, we make this possible!

We are tech agnostic, have deep skills across MarTech (different markets & tech maturity) with which we help our clients to get the right set of tech stacks. We enable our clients to deliver and manage millions of customer interactions, using evolved MarTech platforms and combining left-brain logic and science, with right-brained strategy and intuition.Our dedicated team of consultants, analysts, data scientists and campaign management specialists cohesively work together to implement technology-led campaigns that empower our clients to make data-driven decisions.

From conceptualizing advanced data management & analytics solutions, to delivering highly technical 1-to-1 omni-channel marketing campaigns, we help businesses to increase the reach of campaigns, address the issue at scale with effective use of time and target, assist them to maximize their ROI and much more.

Our Key Offerings

Solution Architecture

We work closely with the Marketing and Technology teams to design roadmaps for seamless integration of the marketing automation platform using the right MarTech tools.

Solution Implementation

Effective implementation is the key. Our implementation team works closely with the client’s IT team to install and integrate the best framework, which enables them to discover the true value of data.

Campaign Management

We provide end-to-end consulting and campaign management services that enable our clients to deploy customer-centric campaigns.

Loyalty

We help brands create exclusive loyalty programs to drive customer retention.

Optimize your marketing strategy with the pointy end of technology.

Marketing is changing. What was once a right-brain business with TVCs, above-the-line communication and below-the-line promotions and events,  is increasingly becoming a technical discipline with more and more data and technology getting embedded in marketing. There is a lot more left-brain thinking that is getting added to the marketing discipline. There is a need for a whole-brained marketing team that can imagine ideas, think process, implement technology, and manage customer engagement.

Hence, the term MarTech -The blending of traditional marketing, CRM, digital, mobile and customer experience-based engagement technologies. Everything that’s got to do with digital marketing, social media, app, and mobile-based marketing has elements of MarTech built into it.

Our team of marketing solution consultants, technologists, data management, data science and campaign management specialists are working with some of the world’s leading MarTech platforms and solutions.
Hansa Cequity’s MarTech services team helps marketers take advantage of tools and technologies that help forward thinking companies radically transform the way they market to prospects and customers. Our teams have been certified to work on specialised MarTech platforms that companies like Adobe, IBM, Oracle, Lotame etc. to name a few. We also work with a slew of lesser known companies and a host of start-ups who have developed an interesting mix of technology-led marketing solutions.

We deliver and manage millions of intelligent customer engagement and interactions, using these evolved MarTech platforms with a combination of left-brain logic & science and right-brained strategy & intuition. From imagining advanced data management & analytics solutions, customer engagement techniques and delivering highly technical 1-to-1 omni-channel marketing campaigns, you will find your ideal partners in Hansa Cequity.

By blending marketing and technology, we leverage the strengths of the two — improving marketing through the application of technology for using innovative tools effectively across different platforms to serve your customers. We help businesses increase the reach of campaigns, address the issue of scale with effective use of time, target and improve Return on Investment (ROI) through better conversion rates.

Key Offerings

Solution Architecture

We work closely with your Marketing and Technology teams to assess your marketing challenges and IT requirements. Our team then designs a marketing automation solution which is a right fit for you, by adopting the best practices and following the industry guidelines. Finally, a solution roadmap is prepared for seamless integration of the marketing automation platform with your existing technology stack.

Solution Implementation

Effective implementation is key. We help implement the best solutions involving the identification, adaptation, and installation of new and enhanced future-proof business and technical scenarios. Our implementation team works closely with your IT team for installation, integration and migration of the solution with your existing IT infrastructure. Our team follows agile methodology to deliver solutions which are flawless, rigorously tested and on schedule.

Campaign Management

A marketing automation platform is only as good as the campaigns you execute. An effective marketing automation campaign requires diligent planning, timely execution, and knowledge and insight into the audience. We provide end-to-end consulting and campaign management services from planning, execution, tracking, optimization to analysis the campaign.

Creative & Media

Our media and creative team work together to design a digital strategy that’s tailor-made to your business and execute it seamlessly by maximizing the reach of the marketing automation campaign by tapping into multiple marketing channels.

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Discover Martech whitepapers and case studies

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The Coming Adtech Martech Convergence

Believing that brands can only deliver enhanced CX by having an integrated view of customers and their data over their lifecycle with the firm.

Download the Whitepaper

A Journey Into Email Marketing

Open rates, click rates, response rates. What works? Discover the levers that needs to be considered for the success of truly effective email marketing campaigns.

Download the Whitepaper
Test-&-Control.-Campaign-Effectiveness

Test & Control. A Campaign Measurement Framework

The role of loyalty programs have shifted from their ability to attract new customers, to generating revenue and increasing customer satisfaction with existing ones.

Download the Whitepaper

How Digital can Transform Healthcare Relationships

Connected patients are using the Internet to become more informed about their health conditions. Can the industry engage with their patients via these very channels?

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Leveraging Analytics to Retain Customers

The first step to staying engaged with customers and reducing churn is by using analytics to understand behaviour and the reasons associated for these behaviours.

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The Changing Face
of Banking

Helping a leading private sector bank bring all its data together to develop an omni-channel 1-to-1 marketing program to improve loyalty and customer level profitability.

Download the whitepaper
Click here for more whitepapers and thought pieces from the Hansa Cequity Library​