OUR SERVICES FOR FMCG BUSINESSES

One of the key challenge for an FMCG business has been the lack of first-party customer information. With the advent of digital, significant media investments are moving into digital media and digital engagement. We help FMCG companies find ways to aggregate customer data and build an intent-driven influencer engagement program.

Using sophisticated customer management platforms, we build a connected marketing strategy to identify, nurture and engage customers. With an advanced demand planning analytics platform, we help FMCG businesses plan and optimize their inventory better too.

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DISCOVER OUR thinking in FMCG

Consumernomics

One of the major sources of uncertainty about consumer reactions is the way price inflation, both expected and realised, influences consumer decisions about spending. This

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Our Services FOR
FMCG BUSINESSES

One of the key challenge for a FMCG business has been the lack of first-party customer information. With the advent of digital, significant media investments are moving into digital media and digital engagement. We help FMCG companies find ways to aggregate customer data and build an intent-driven influencer engagement program.

Using sophisticated customer management platforms, we build a connected marketing strategy to identify, nurture and engage customers. With an advanced demand planning analytics platform, we help FMCG businesses plan and optimise their inventory better too.

our thinking. our insights.

The-New-4Ps

The New 4Ps of
Data- Driven Marketing

Take a minute and imagine the world we were in 10 years ago. Facebook was still competing with MySpace for traffic, Amazon was primarily known for selling books, and the iPhone had just been launched.

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Inside-and-Beyond-Customer-Lifetime-Value

Inside and Beyond Customer Lifetime Value

Customer lifetime value (CLTV) is a financial metric used to extrapolate customer profitability and estimate the worth of a customer to the company over the entire duration of his or her relationship with the company.

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Age of the Customer

I Know What
You Will Buy Next

Businesses are flooded with millions of transactions every day and it becomes ever more important to understand the choices and preferences of customers’ buying behaviour. People use a variety of strategies to make choices.

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Capturing the Intent of the Grocery Shopper

How advanced analytics can help a complex grocery operation move from store level assortment planning to acting on intent   basis a catchment and a store location.

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The Importance of Building a Retail Calendar​

Understanding retail from a like for like, year on year cycle. Using analytics and data to build and manage a calendar for benchmarking and managing a complex retail operation.

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CX-in-the-World-of-Retail

CX in Retail.
Done Right.

Delivering exceptional customer journeys that are smooth and seamless means retailers must study touchpoints, user journeys, experiences and brand perception from a customer lens.

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Discover More White Papers and thought pieces from the Hansa Cequity Library​